& News Anchor
Engaging communication and customer support.
From our beginnings, we have been putting strong emphasis on education and creation of quality content.
This was embodied in our Instagram Stories. We used the feature to provide our followers with Daily News in 4 categories: Trend Watching, Technology of Tomorrow, Future Makers and Sustainability.
Throughout several months, we tried a couple of different designs. At the same time, we tracked the engagement of the Daily News audience, to better understand what kind of content get the best reception.
We decided to experiment with the formula. Thanks to our trend research, we knew that the videos are currently the most popular and engaging form of content in social media. Thus, we designed a new video format for Daily News.
For that, we needed an anchor. However, none of us felt like becoming one. To solve that problem, we created a new, digital team member responsible for presenting Daily News.
Because the purpose of our avatar was to serve our followers, we decided to democratise the creation process. Through surveys, conducted via Stories, we gathered opinions and expectations towards our character. The outcome was a genderless, shapeshifting, continously evolving news anchor.
In terms of engagement, we hit a jackpot: our audience doubled and bounce rates significantly decreased. Shortly after avatar’s inception, we were flooded with DMs expressing admiration for the idea.
But, why won’t you see it for yourself? Make sure you follow our Instagram channel to get access to our Daily News and stay informed.