The idea behind Radicalzz's ecosystem has grown during trips to India, Australia and Hong Kong.
Each of these countries had a massive influence on the process of shaping our approach and set of values.
The growing social inequalities, hunger, and environmental pollution that we experienced in India have clearly shown us that as residents of the global village - Earth, we are responsible for its current shape.
It was in India that we have decided that all our actions as radicalzz.studio should contribute to improvement of people’s quality of life, and that sustainable development has to become part of the radicalzz’ DNA.
Have you ever heard about the Quokkas, the natives of Rottnest Island in Western Australia?
They have been described as the happiest animals in the world. You know why? Because they live in a peculiar environment, where they had never experienced any danger.
This specific case has shown us that things can not exist out of the context. That’s why it is necessary to design solutions, along with holistic ecosystems, in which they can grow and prosper.
Hong Kong is a city torn between East and West, the future and the past, as reflected in its notable architecture. You can smell its influence in our branding, inspired by late night walks, during which we were observing the city and its culture.