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Key Takeaways


Music is inseparably connected to technology. In history, the latter was often shaped by the needs the former, as in cases of electric guitar or pipe organ. However, this relation was never one-sided. The technological innovations open way for new forms of musicality: aforementioned electric guitar may have been created to help sound engineers amplify the signal but the invention led to the development of new musical styles, such as rock. 


This is not the only such case. As we live in times of major technological changes, questions arise. How will the digital era change the music? How would it sound like? How will it be made? What about the distribution process? And how could it become more inclusive?



During our lecture, we discuss fields such as AI, Brain-Computer Interfaces, Wearables, Volumetric Display, Human Augmentation, Smart Objects, Voice Interfaces, 5G, or Augmented Reality and Virtual Reality used to create Immersive Experience. We will also show how the Internet and smartphones force music labels to redefine their business models.


Music is now online - since digital formats made physical records obsolete, companies had to adjust their offer to conform to streaming services, such as Spotify or Tidal. Moreover, Bandcamp and Soundcloud provided artists with tools to make their output available to the public without the mediation of big companies, thus democratizing the access to the means of distribution.



The event also includes a discussion panel with musicians, representatives of labels and companies involved in sonic branding. After the lecture, we invite you to participate in a workshop during which we will prototype the future of music together by creating physical devices that can be used to create sounds.






















 

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